Month: October 2020

Why success in 2021 will be dependent on the health of your BrandStory

By Kristina McCoobery, CEO, INVNT and COO [INVNT GROUP] Renowned company, start-up in its early stages of development, individual… We’ve all got a unique story to tell. Have you checked in on the health of yours? The world has undergone a seismic shift in 2020. We’ve been living through an unprecedented time amid the pandemic, […]

Matt Grey to speak at Event Tech Live 2020

Matt Grey, Director of Business Development EMEA, [INVNT GROUP] is delivering a session on November 3, which will cover ‘Merging the best of physical and virtual: how to create compelling hybrid experiences.’ The five-day virtual event, which is taking place from November 2-6, will host various panels and sessions from industry experts on past, present […]

5 clever ways Walmart kept employees engaged during a two-day virtual meeting

By Claire Hoffman, BizBash The retail corporation used virtual merchandise booths, an interactive trivia game, and other creative strategies during its annual U.S. Holiday Meeting. Walmart’s annual holiday meeting serves a few different purposes. It’s a chance for the brand’s U.S. store leadership to preview new merchandise and make plans for the season, of course—but […]

INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery to speak at Women|Future Virtual Conference

Kristina will be moderating a panel discussion on ‘How to Be Resilient Through a Crisis’ at 9:00am EST on November 12. The Women|Future Virtual Conference encourages engaging connections, professional and personal development, and health and financial wellness through motivational keynotes, educational sessions, and networking. On November 12 and 13, 100 talented, transformative female speakers from around the […]

[INVNT GROUP] President & CEO, Scott Cullather named to BizBash 500

The list of the United States’ most influential event professionals of 2020 features rising talent to renowned names. In its third edition, this year’s feature focuses on the meeting and event industry’s trailblazers, trendsetters, and up-and-comers. Scott Cullather, President & CEO of [INVNT GROUP] has been named to the BizBash 500 list under the Event […]

Innovative strategies for pitching new business during a pandemic

[INVNT GROUP] President & CEO, Scott Cullather shares some of his thoughts. Nothing breeds innovation like adversity, and this year has brought a wave of challenges that have pushed agencies to tweak and fine-tune—or rethink entirely—their usual way of doing things. With in-person meetings ruled out and budgets tightened up across the board, agency leaders […]

Survival Mode: How COVID-19 transformed my business

Embed new skills to create new revenue streams, advises Laura Roberts, APAC Managing Director, [INVNT GROUP]. In M&C Asia’s September / October issue, [INVNT GROUP]’s APAC Managing Director, Laura Roberts shared [INVNT GROUP]’s strategy on how the company has transformed during the pandemic. Instead of shying away from the challenges, INVNT decided to expand during […]

Case study: How Effect 2020 redefined the virtual event experience

With attendee engagement the top priority, big names such as Rove McManus and Ash Barty were called in. With Zoom fatigue and webinar overload some of the common themes of 2020, event producers are faced with the ultimate challenge of breaking through the noise to deliver an online experience that truly engages. That was the […]

HEVE expands into APAC and grows US team

Branded content studio and content marketing agency HEVĒ, part of [INVNT GROUP], has expanded internationally with the launch of an outpost in Sydney, Australia to service the entire APAC region. The agency has also made two new hires in the US. Ee Chuan Fong (aka Peanut), has been appointed to the newly created role of […]

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