Month: September 2022

V Awards Winners Spotlight: [INVNT GROUP] For PepsiCo 

We shine the spotlight on [INVNT Group]’s winning entry for this year’s V Awards. The global agency picked up the gong for Best Exhibition or Roadshow for its work with PepsiCo for Expo 2020 Dubai… [INVNT GROUP] and PepsiCo strategically partnered to design and build three one-of-a-kind, interactive, and educational pavilions at Expo 2020 Dubai,[…]

[INVNT GROUP]™ And United Talent Agency Host Liev Schreiber’s BlueCheck Ukraine Raising Funds For Humanitarian Aid

The fundraising event raised more than $250,000 to support Ukrainian NGOs and grassroots organizations on-the-ground BEVERLY HILLS, CALIFORNIA – SEPTEMBER 17: (L-R) INVNT President & CEO Scott Cullather, Liev Schreiber and INVNT COO Kristina McCoobery attend Ukraine Solidarity to Action presented by Blue Check Ukraine, United Talent Agency and INVNT GROUP at UTA Artist Space[…]

Get to Know HEVĒ: Q&A with CMO Joelle Mefford

Based in New York City, HEVĒ is a full-service creative agency and production studio built to tell brand stories. Created on the notion that Great Stories Carry Great Weight, HEVĒ is a single end-to-end solution that champions creative, marketing, production, and media distribution. Brand Storytelling caught up with Chief Marketing Officer Joelle Mefford to learn[…]

As agencies go global, what’s the one thing they need to remember?

As agencies grow, they set their sights on presences in glittering new cities and far-off locales. But in turbulent economic times and a still-developing hybrid paradigm, how should they go about it in 2022? We asked eight agency leaders. Looking for stable horizontal growth in tough economic times, agencies all over the world are breaking[…]

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