COP28 [INVNT GROUP]™, Marks a New Era in Global Expansion with Significant Advances in United Arab Emirates (UAE)

From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region. [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, […]

[INVNT GROUP]™, Expands to South Asia Opening Tenth Office in Mumbai, India

The move aligns with the Group’s vertical and horizontal growth strategy, which supports the increasing demand for innovative brand storytelling in one of the fastest-growing markets including Tata Motors, Hitachi Vantara, Samsung, Amazon, Unilever, Sun Pharmaceutical, and more. [INVNT GROUP] The Global BrandStory Project™, has expanded into South Asia opening its tenth office across seven […]

Concatenation at the Highest Level: AI and Web3 Converge

The nexus of technology and humanity is the convergence of Web3 and Artificial Intelligence (AI), emerging as a transformative force, redefining how we tell stories, connect, and build communities globally. This integration promises not only to accelerate the mainstream adoption of both technologies but also to create a healthier, more equitable digital landscape, driving new […]

Creativity Unbound: Augmented Artistry and the AI Revolution

This feature explores how our global INVNT creative team leverages Artificial Intelligence (AI) to unlock new frontiers of storytelling and experiences. By Matt Flachsenhaar – Executive Creative Director, INVNT Prompts: The Rectangular object sits light on a dark wall, in the style of twisted futurism, rendered in cinema4d, made of glass, album, folio and fan […]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, […]

Recoding Fibers of Connection: The Experiential Impact of AI

By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced […]

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