Month: December 2020

20 Takeaways From The First-Ever Virtual Experiential Marketing Summit

Event Marketer featured insights from Walmart’s annual U.S Holiday Meeting in this list of top takeaways from its first-ever virtual Experiential Marketing Summit (EMS). INVNT built, designed and managed the virtual experience, which was aimed at Walmart associates. It’s been a year of firsts for many brands and their shows, and for EM it was […]

What’s a Challenger Mindset, and Why Adopt It in 2021?

Kristina McCoobery, Co-Founder and CEO of INVNT & COO of [INVNT GROUP] explores the benefits of embracing a challenger mindset. Scott Cullather—my husband, life partner, and business partner—and I wrote a book entitled Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling because a willingness to challenge the status quo is what set our […]

Top Advertising Industry Trends to Watch In 2021

2020 was surely a year of loss and disruption—but also transformation and innovation. In this Ad Age piece [INVNT GROUP] CEO, Scott Cullather reveals some of his top trends for 2021. Image credit: iStock As tired as we all may be of hearing the phrase “in these uncertain times,” messages of solidarity reigned supreme in […]

Top Event Agencies: The Ultimate Directory (2021)

The Bizzabo Blog has included INVNT in its list of top US and Canada event agencies. INVNT has been included in Bizzabo’s list of top event agencies for 2021. More than your typical agency, INVNT aims to change the way people think, feel, and behave through their unique experiential campaigns. They work globally to launch […]

New Ways with Hybrid, and Why the Future of Retail is Experiential

In this B&T opinion piece [INVNT GROUP] APAC Executive Creative Director, Adam Harriden explores how the retail space is, and will continue to, borrow from experiential, resulting in unique hybrid experiences for consumers… Most of us are probably happily saying ‘sayonara’ to 2020 as it threw us a few curveballs, but there are a ton […]

Where will remote working take us?

Event agencies share lessons from lockdown and make predictions about the future of work. [INVNT GROUP] APAC Managing Director, Laura Roberts comments on our agency’s lessons. Company meetings and appraisals via video, virtual site inspections, communications solely via email and webchat, remote working… welcome to the ‘new normal’ of the event agency office. But just […]

Three Ways To Prepare Your Business For 2021 – And Beyond

Scott Cullather shares three future strategies with Forbes. This year has been one of immense change. Amid COVID-19, the restrictions on in-person contact have meant consumers’ viewing and purchasing habits have undergone a major shift, and digital acceleration has occurred at a more rapid pace than ever before. Now as you approach a fresh new year, it’s time […]

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