The year of virtual: what we’ve learned from going on-site to online

Top event producers including INVNT CEO, Kristina McCoobery share their biggest tips and takeaways. 1. Don’t try to replicate your in-person event—but also, think beyond the webinar.Channing Muller, principal of DCM Communications, a Chattanooga, Tenn.-based event consulting firm: “A virtual event should be different from a webinar or regular Zoom meeting in more ways than the number […]

Case Study: Together Forward at Work – A Show of Hands

HEVĒ CEO, Chris Hercik discusses the studio’s work on the SHRM – Together Forward At Work campaign. Let’s be honest, 2020 rocked the workforce. Alongside COVID-19, issues of workplace bias, discrimination, inequality and other social injustices were brought to the forefront. As the voice of all things work, workers and the workplace, The Society for […]

Scott Cullather to speak at Event Tech Live USA & Canada

The renowned UK-based event is hosting its first edition for a USA & Canadian-based audience. INVNT Co-Founder, Scott Cullather is among the first speakers confirmed for the first-ever Event Tech Live US & Canada, which is taking place virtually from June 8-9. Click here for the latest event updates. The post Scott Cullather to speak […]

How and why brands and organizations can do good

Scott Cullather, President & CEO, [INVNT GROUP] discusses the importance of developing a ‘do good’ strategy. Purpose has risen to the top of the corporate ladder in recent years, as brands and organizations have either witnessed or experienced the benefits of a purpose-driven approach – these companies report 30% higher levels of innovation, and they retain their […]

Five big technology trends shaping trade shows and events

A look at key technology trends from the biggest trade shows and events, including INVNT’s partnership with General Motors at CES 2021. When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show, was […]

Scott Cullather on reimagining a brand or business in 2021

[INVNT GROUP] CEO, Scott Cullather shares leadership advice with Singapore’s MoneyFM 89.3. According to a survey of over 500 U.S. small businesses, 92 percent have reinvented themselves during the pandemic, with many having pivoted in multiple ways. This shows that no matter how big or small your business or organization is, this is the time to […]

Podcast Interview: Kristina McCoobery on Entrepreneur Weekly

INVNT CEO, Kristina McCoobery caught up with Alan Taylor, host of the Entrepreneur Weekly podcast – which provides listeners with critical information to grow their businesses – earlier this week. Take a listen here to learn about: How embracing bold, unexpected ideas can lead to success Crafting ideas that are on brand, on point and […]

Event tech check: 10 technology solutions we’re excited about this month

BizBash takes a deep-dive into the newest tech tools for events, including INVNT’s use of Epic Games’ Unreal Engine for the GM keynote at CES 2021. For its opening keynote address at CES last month, General Motors tapped INVNT to create a memorable experience for the virtual, tech-savvy audience. Using Epic Games’ Unreal Engine, the team built […]

10 Predictions For Meetings and Events In 2021

INVNT CEO, Kristina McCoobery and other industry leaders share their 2021 predictions with TSNN. The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going […]

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