Scott Cullather, President & CEO of [INVNT GROUP], discusses the relationship between content and context with The Hype Magazine. Back in 1996, an article titled, ‘Content is King’ changed the course of marketing. Published by Bill Gates on the official Microsoft website, the literary piece was a milestone in marketing history. The article laid the […]
Claudia Stephenson, Managing Director of [INVNT GROUP], EMEA shares predictions for the future of hybrid with Virtual Events Institute. In a year of seismic changes and challenges, virtual and hybrid events are emerging as a vast growth category – and a source of job creation. For event planners, what will be the new opportunities and […]
In this Human Capital Innovations Podcast episode, Dr. Jonathan H. Westover talks with Scott Cullather about effectively pivoting your business amidst disruption. Check out the podcast here: https://anchor.fm/hcipodcast. Watch the interview on YouTube here. The post HCI Webinar: Pivoting Your Business Amidst Disruption, with Scott Cullather appeared first on INVNT GROUP NEWS.
A 20-metre Zoom wall allowed virtual attendees to join the studio audience live in Sydney. Apart from the regular talks, performances and films, attendees also had the option of chatting with other attendees via an online video roundtable, or join a Meet the Speaker Q&A. Photo Credit: TEDXSydney Like most events in 2020, TEDxSydney went […]
Scott Cullather, President & CEO at [INVNT GROUP] explores the changing nature of the strategy in 2020. When it comes to content strategy, most of us are familiar with the saying content is king, but context is queen. Whether it’s communicated across social, web, TV, or as part of a live or in-person event, no one […]
INVNT is up for two awards at The Drum Awards – Experience 2020: Experience Agency of the Year (40+ Staff) Product Launch / Relaunch Experience of the Year – Samsung Galaxy Unpacked 1H 2020 The virtual ceremony will take place on December 3, 2020. Check out the full shortlist here. The post INVNT up for […]
In the piece below Jenifer Bice, Senior Director – Event Solutions at Walmart and Bryan Mizelle, Senior Director – Event Solutions at Walmart reflect on their 2020 U.S. Holiday Meeting, which was activated by INVNT. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot. These are all words that describe what we have all likely experienced […]
This piece explores the LennHill approach, a framework ideated by Scott Cullather, President & CEO, [INVNT GROUP] ‘The Credit Crisis of 1772,’ ‘the Great Depression,’ ‘The OPEC Oil Price Shock,’ ‘the Asian Crisis,’ ‘the Financial Crisis of 2008.’ The world’s history is dominated by a number of major crises that crushed the global economy, led […]
By Kristina McCoobery, CEO, INVNT and COO [INVNT GROUP] Renowned company, start-up in its early stages of development, individual… We’ve all got a unique story to tell. Have you checked in on the health of yours? The world has undergone a seismic shift in 2020. We’ve been living through an unprecedented time amid the pandemic, […]
Matt Grey, Director of Business Development EMEA, [INVNT GROUP] is delivering a session on November 3, which will cover ‘Merging the best of physical and virtual: how to create compelling hybrid experiences.’ The five-day virtual event, which is taking place from November 2-6, will host various panels and sessions from industry experts on past, present […]
