How and why brands and organizations can do good

Scott Cullather, President & CEO, [INVNT GROUP] discusses the importance of developing a ‘do good’ strategy. Purpose has risen to the top of the corporate ladder in recent years, as brands and organizations have either witnessed or experienced the benefits of a purpose-driven approach – these companies report 30% higher levels of innovation, and they retain their […]

Scott Cullather on reimagining a brand or business in 2021

[INVNT GROUP] CEO, Scott Cullather shares leadership advice with Singapore’s MoneyFM 89.3. According to a survey of over 500 U.S. small businesses, 92 percent have reinvented themselves during the pandemic, with many having pivoted in multiple ways. This shows that no matter how big or small your business or organization is, this is the time to […]

10 Predictions For Meetings and Events In 2021

INVNT CEO, Kristina McCoobery and other industry leaders share their 2021 predictions with TSNN. The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going […]

Unreal Engine features INVNT in January News & Community Spotlight

General Motors and INVNT delivered an immersive, mixed reality Keynote presentation at CES 2021, powered by Epic Games’ Unreal Engine. Epic Games’ Unreal Engine featured INVNT’s work with General Motors at CES 2021 in their News & Community Spotlight on January 28, which celebrates the best uses of their technology. At CES 2021 INVNT harnessed […]

Should You Start a Digital Agency in an Economic Downturn?

[INVNT GROUP] CEO, Scott Cullather sat down with Jason Swenk, host of The Smart Agency Master Class podcast to discuss starting an agency during uncertain times. The interview covered: Should you start an agency during an economic downturn? Does your agency have a challenger mindset? Why self-awareness is key to your agency’s continued growth. Take […]

School For Startups Radio: Interview with Scott Cullather

[INVNT GROUP] President & CEO and INVNT co-founder, Scott Cullather sat down for an interview with School For Startups Radio host Jim Brown, where he discussed how to pivot your business amidst disruption, the importance of maintaining a challenger mindset, and more. Take a listen here. The post School For Startups Radio: Interview with Scott […]

Campaign’s Movers and Shakers: Neil Mason, ECD, INVNT EMEA

INVNT’s appointment of Neil Mason to the role of Executive Creative Director, EMEA was featured in Campaign’s weekly round-up of the hires, departures and promotions across the industry. Learn about Neil: Brand experience agency INVNT has appointed Neil Mason to the newly created role of executive creative director EMEA. Mason joins from Identity Group where he spent less than […]

Most Innovative Brands in Events 2020: Walmart

BizBash has recognized INVNT client, Walmart as one of 2020’s most innovative brands in event marketing. Walmart’s annual U.S. Holiday Meeting included general sessions, breakouts, and an interactive virtual merchandise floor with videos of merchants talking about key products. The Basics: Like most major corporations, Walmart hosts hundreds of events each year, from large to small, both internal […]

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