Catch up on our Crisis Briefing webinar, where experts from across the global MICE industry share their latest COVID-19 recovery plans. https://www.citmagazine.com/article/1688260/5-ways-industry-recover-crisis The post 5 ways the industry can recover from the crisis appeared first on INVNT GROUP NEWS.
US-based live brand agency INVNT is relaunching itself as a ‘global brandstory project’ group and has added a new set of sub-brands. The international portfolio now comprises Folk Hero, a modern brand strategy firm, HEVĒ, a branded content and digital marketing studio, INVNT, the global live brand storytelling agency, and Meaning, its newly launched creative-led culture consultancy.[…]
Scott Cullather, Co-Founder and CEO, INVNT While the pandemic has prevented humans from engaging with one another face-to-face in recent months, as COVID-19 restrictions begin to ease around the world, we’re all eagerly looking forward. With experiential—the craft that is powerfully potent by virtue of its ability to create strong connections between a brand and[…]
By Kristina McCoobery, COO, [INVNT GROUP] and co-founder and CEO, INVNT Every leader should strive to hire people who embody their principles, their mindset, and their vision. For us at INVNT it’s things like a voraciousness for learning, passion for the work, risk-seeking, and zero tolerance for average. There’s also a sense of rebelliousness, a[…]
Your audiences need you now, more than ever. You still need to move them, inspire & entertain them, bring them together, & engage them. Engagement in this realm is elusive. Virtual audiences behave differently. Shifting your live event into a virtual platform won’t cut it. Think ‘hybrid.’ Great content served as a blend of virtual[…]
Leading during a crisis: there’s no handbook on what’s right or wrong. The most important thing is that you continue to lead, because in the absence of leadership there is chaos, and people need direction, especially during these times. Go with your gut and focus on making an impact. Below are some tactics we’re embracing[…]
The Global Strategy Director at Explori, Sophie Holt, Brian Fanzo, who founded iSocialFanz, and Scott Cullather, co-founder of live brand storytelling agency INVNT, are among the names judging entries to the 2020 edition Event Technology Awards (ETA). The 12-strong ETA panel has to be familiar with a wholly new tier of game-changing technology; a fact[…]
INVNT has been recognized across four categories at the prestigious Asia-Pacific Stevie Awards 2020. The recognition spans: A Silver for the INVNT agency in the Most Innovative Advertising or Marketing Agency of the Year category. A Silver for INVNT and TEDxSydney 2019 in the Award for Innovation in Non-Profit / NGO Events category. A Silver[…]
