Launch Events Try to Fit Their Parties in a Box
The coronavirus has crushed the live-events industry. Gift boxes are offering a temporary lifeline to some producers. Jerry Derry, Chief Client Officer at [INVNT GROUP] spoke to The Wall Street Journal’s Katie Deighton about how INVNT partnered with Cadillac on shifting the physical launch of their all-electric LYRIQ vehicle to a virtual experience. As part[…]