FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, executive vice president, advertising sales for FOX News Media. In making the announcement, Collins said, “With a reach of more than 200 million people each month across all of our platforms, FOX News Media provides[…]
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Scott Cullather and Kristina McCoobery, the husband and wife co-founders of global live brand storytelling agency, INVNT, today announced the publication of Challenge Everything™: The Battle Cry that Blew Sh*t Up and INVNTd Live Brand Storytelling™. The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes. Aimed at budding entrepreneurs considering going out on[…]
INVNT, the global live brand storytelling agency™, has bolstered its offering with the launch of HEVĒ, a collaboration agency dedicated to crafting ‘Performance Content’ that is narrative-led, innovation-inspired, data-fueled and designed to deliver higher levels of engagement and value for its partners. Two-time Emmy and three-time Webby award winner, Chris Hercik, will lead HEVĒ as CEO. Hercik was[…]
INVNT CEO, Scott Cullather is delivering a session The broadcast, but not as you know it: how to maximise the phygital format for maximum engagement at Eventex Connect, the online trade show for (virtual) meetings and events. When: June 11 at 1pm ET.Where: Accessible worldwide.Register here. The session has already secured 200 attendees so get in quick! The two-day experience, which[…]
First Responders Children’s Foundation, an organization INVNT is proud to support, has been selected as a recipient of donations made during the “FOX PRESENTS THE IHEART LIVING ROOM CONCERT FOR AMERICA” benefit event, which will pay tribute to front line first responders of the COVID-19 pandemic. The commercial-free concert originally aired on March 29 and[…]
INVNT, the global live brand storytelling agency™ today announces the acquisition of Folk Hero, a brand strategy firm that works with leading global companies, from fashion and lifestyle groups such as Louis Vuitton Moët Hennessy (LVMH), to Calzedonia Group, and direct-to-consumer clients like Purple Mattress, as well as organizations in the banking and financial services sector.[…]
The most successful books, films, leaders, eras and generations all have one thing in common – a deeply compelling story, one that involves people emotionally and shapes their beliefs and actions. And the same goes for brands. We marketers need to hold ourselves to that same high standard. We need to ask ourselves: is the[…]
INVNT, the global live brand storytelling agency™, partnered with renowned luxury automotive brand Genesis this week, to launch its new Mint Concept, the all-electric, luxury car for the city – ahead of the New York International Auto Show, which kicks off on Friday, April 19. INVNT provided strategic and creative insight, while managing all production[…]
