FOLK HERO™, [INVNT GROUP]’s brand strategy firm, is expanding its global operations into Europe and the Middle East, growing its storytelling reach across the region.

FOLK HERO is a modern brand studio, brand consulting agency, and leading expert in global brand storytelling. The firm has led award-winning brand strategy campaigns for Loro Piana, Intimissimi, Sales Force, Tezenis, Walmart Media Group, Nurosene and more.

Ben Mainwaring has been appointed Chief Strategy Officer of FOLK HERO.

“As we continue to build on the strength of our global strategic offering, Ben brings great expertise in technology, purpose and innovation, that will help Folk Hero continue to successfully take brands into the future,” said Rob Klingensmith, CEO of FOLK HERO. 

Mainwaring brings over 20 years of brand marketing strategy, new product development, and commercial strategy experience, specializing in automotive, emerging technology and systems innovation.

Mainwaring will be based in INVNT GROUP’s EMEA headquarters in London, supporting client work across the region.  

“We’re thrilled to have this powerhouse resource on the ground in the EMEA region enhancing our capabilities for clients. Helping brands and organisations ensure that they are telling the best version of their brand story, and reaching the most relevant audiences is crucial,” said Claudia Stephenson, Managing Director of INVNT GROUP EMEA. 

Ben Mainwaring joins FOLK HERO after 8 years as Founder at Matter, delivering strategy and innovation to private sector and governments clients across the US, Middle East, and Africa. 

 “I have known INVNT GROUP’s leadership for over a decade and have been so impressed by how the business has grown, adapted, and innovated over the years. I am joining FOLK HERO at a pivotal time in the evolution of the GROUP – advancing the agency’s brand strategy and storytelling power. I can’t wait to make my own contribution to the agency’s challenger mantra and broaden our offering to new markets and world-class clients,” said Ben Mainwaring, Chief Strategy Officer of FOLK HERO.