INVNT Founders Share Key Ingredients for Modern Business Growth in New Book
Scott Cullather and Kristina McCoobery, the husband and wife co-founders of global live brand storytelling agency, INVNT, today announced the publication of Challenge Everything™: The Battle Cry that Blew Sh*t Up and INVNTd Live Brand Storytelling™. The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes. Aimed at budding entrepreneurs considering going out on […]
INVNT Boosts Offering with Launch of New Content Agency
INVNT, the global live brand storytelling agency™, has bolstered its offering with the launch of HEVĒ, a collaboration agency dedicated to crafting ‘Performance Content’ that is narrative-led, innovation-inspired, data-fueled and designed to deliver higher levels of engagement and value for its partners. Two-time Emmy and three-time Webby award winner, Chris Hercik, will lead HEVĒ as CEO. Hercik was […]
INVNT at Eventex Connect
INVNT CEO, Scott Cullather is delivering a session The broadcast, but not as you know it: how to maximise the phygital format for maximum engagement at Eventex Connect, the online trade show for (virtual) meetings and events. When: June 11 at 1pm ET.Where: Accessible worldwide.Register here. The session has already secured 200 attendees so get in quick! The two-day experience, which […]
FOX PRESENTS THE IHEART LIVING ROOM CONCERT FOR AMERICA
First Responders Children’s Foundation, an organization INVNT is proud to support, has been selected as a recipient of donations made during the “FOX PRESENTS THE IHEART LIVING ROOM CONCERT FOR AMERICA” benefit event, which will pay tribute to front line first responders of the COVID-19 pandemic. The commercial-free concert originally aired on March 29 and […]
INVNT Acquires Folk Hero, A Brand Strategy Firm
INVNT, the global live brand storytelling agency™ today announces the acquisition of Folk Hero, a brand strategy firm that works with leading global companies, from fashion and lifestyle groups such as Louis Vuitton Moët Hennessy (LVMH), to Calzedonia Group, and direct-to-consumer clients like Purple Mattress, as well as organizations in the banking and financial services sector. […]
Why it’s time to rethink your brand message
The most successful books, films, leaders, eras and generations all have one thing in common – a deeply compelling story, one that involves people emotionally and shapes their beliefs and actions. And the same goes for brands. We marketers need to hold ourselves to that same high standard. We need to ask ourselves: is the […]
INVNT Supports Genesis in The Unveiling of Its ‘Small Car, Big City’ Mint Concept
INVNT, the global live brand storytelling agency™, partnered with renowned luxury automotive brand Genesis this week, to launch its new Mint Concept, the all-electric, luxury car for the city – ahead of the New York International Auto Show, which kicks off on Friday, April 19. INVNT provided strategic and creative insight, while managing all production […]
INVNT responds to UN’s creative brief
Global brand storytelling agency INVNT has submitted two pieces of creative to the United Nations (UN) global call out to creatives to help combat the COVID-19 pandemic. The UN put out the brief at the end of March asking for help to translate its key COVID-19 public health messages into engaging and informative work that resonates with people […]
Chief Marketer’s Top 200 Brand Engagement And Experience Agencies
Created three years ago as a way to highlight the fast-growing agency community and to help marketers find the right partners for killer campaigns, the CM200 highlights agencies across the categories of experiential, sports and entertainment, promotion, retail, social media, B2B brand engagement, digital, design, B2B demand gen, B2B experiential and martech. Chief Marketer editors […]